Consequently, Adidas has been more of your lifestyle brand here. The brand is favored among the young Chinese and it's also not uncommon to see them wearing
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As in the remaining world, many Chinese consumers associate Adidas having a rich heritage as a soccer brand. This organization is reinforced by your sponsorship and advertising campaigns with athletes like and Lionel Messi.
Nevertheless, in China the growth in popularity with the NBA has made basketball an even more important business for people. Adidas-sponsored players like Derrick Went up by and Dwight Howard own made multiple trips to
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